The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

iBoss Advertising is a full-service digital marketing agency devoted to their client’s online branding success. iBoss’ passion is for the business – making businesses profitable and successful!

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More iBoss Advertising Insights

See all posts
No Comments
  1. Pingback: more information

  2. Pingback: sirius latest movs375 abdu23na8527 abdu23na13

  3. Pingback: XXX PORN Radhika Apte Model Escort

  4. Pingback: XXX PORN MODEL HONEY PREET ESCORTS

  5. Pingback: Bangalore Escorts Sneha Despandey

  6. Pingback: XXX PORN SRUTHI PATHAK MODEL ESCORTS

  7. Pingback: Bristy Roy Independent Bangalore Escorts

  8. Pingback: RUBEENA RUSSIAN BANGALORE ESCORTS

  9. Pingback: Enjoy With Jaipur Escorts Tanisha Walia

  10. Pingback: Selly Arora Independent Bangalore Escorts

  11. Pingback: XXX PORN SAPNA CHAUDHARY ESCORTS

  12. Pingback: XXX BANGALORE ESCORTS

  13. Pingback: FUN WITH JAIPUR ESCORTS PUJA KAUR

  14. Pingback: Jiya Malik High Profile Jaipur Escorts Model

  15. Pingback: JAIPUR ESCORTS MODEL DRISHYA

  16. Pingback: Dhruvi Jaipur Escorts

  17. Pingback: BANGALORE COMPANION ESCORTS

  18. Pingback: JAIPUR ESCORTS ALIYA SINHA

  19. Pingback: NEHA TYAGI MODEL JAIPUR ESCORTS

  20. Pingback: Ambika Ahuja Jaipur Escorts

  21. Pingback: Goa Escorts

  22. Pingback: Kolkata Escorts

  23. Pingback: Bangalore Escorts

  24. Pingback: 2018 FIFA World Cup Predictions

  25. Pingback: buy a zip line

  26. Pingback: airtel

  27. Pingback: Positions

  28. Pingback: pendaftaran cpns

  29. Pingback: cpns kemenkumham

  30. Pingback: waterproofing

  31. Pingback: Zip Line Kits for Kids

  32. Pingback: St George Utah Real Estate

  33. Pingback: St George Bankruptcy Lawyer

  34. Pingback: assistência informática

  35. Pingback: blueridgebank

  36. Pingback: info cpns 2018 kaltara

  37. Pingback: ad networks

  38. Pingback: Tiffany italia

  39. Pingback: free binary options signals

  40. Pingback: cpns kemenkumham 2017

  41. Pingback: the future of bitcoin

  42. Pingback: copy trading binary options

  43. Pingback: anime

  44. Pingback: Naudas kredīts uzņēmumiem

  45. Pingback: costa rica sunset sailing

  46. Pingback: gf porn

  47. Pingback: beste proteinpulver

  48. Pingback: Kata Kata Ucapan Lebaran Idul Fitri 2017/2018

  49. Pingback: klikk her

  50. Pingback: beste pwo

  51. Pingback: best money making

  52. Pingback: Forex Online

  53. Pingback: slough companions

  54. Pingback: what are dofollow backlinks

  55. Pingback: My Homepage