Although your end goal is to gain revenue through traffic and ads, you need to first focus on your target customer. Small, seamless advertising can be very efficient in capturing your target without spending too much money. Some steps you can take is improving your conversion rates, email captures or retargeting.
Update your SEO
SEO stands for search engine optimization, this is when you pay for your website to show up on the top of search engines. Even if you already have one set up it is important that you keep it updated and are reassessing which keywords will attract viewers to your website. Try to integrate as many keywords as possible into your website without making it too robotic. Some places you can put your keywords are in your title, throughout your content, in the permalink, and in your images.
It is no longer enough to make great advertisements, you also need to create great content. Businesses who blog generate a greater investment and more traffic to their website and other platforms than those who don’t. Posts also create indexed pages and show search engines that you are active which puts you higher up in search engine results and makes you more visible to consumers.
Engage through events
It is important to engage with your audience in a way that makes your company more humanized. Webinars, podcasts and live events allow your customers to get to know your business in a more personal way separating you from your competitors. When it comes to live events there are many platforms you can use to help from the creation of your idea to the day of the event. These include Eventbrite, Cvent, and Splash which are popular platforms that will help keep your event running smoothly.
Expand email distribution
Email marketing is one of the best ways to reach the most people for the lowest cost. Emails are easily accessible through mobile devices as well as on your computer giving the viewer access anywhere. Emails also give you unlimited space to add as much content as you’d like. When writing an email make sure to establish relevancy and talk about the benefits, not the features. Just remember, although you can put a lot of content on your email it is better to keep it brief or you may lose the reader before you get to your point.
Strategize your social media
Social media is one of the most important tools for marketing your business. The key to good social media is the strategy behind it. The first step is to find out which platforms your target uses, and which times and dates would get the most views. Once you have your account established, now it is time to use it to your advantage. Engaging with your customers allows you to take that extra step in creating a relationship between your business and them.
Mobilize your marketing
Now that people are using their phones to search the web and use social media you have even more access to your audience. It is important you take advantage of this opportunity and therefore need to make sure that all your content can translate across all devices.