Whether you are a digital marketing agency or have no experience doing digital media, here are a few trends to follow to step up your digital marketing game.
Social media has become a part of everyone’s life and is one of the best ways to reach your target audience. It is important to understand the basics of the different social networks and keep up with the trends. Currently, influencers are popular amongst social media platforms and have generated growth in sales for companies.
Video marketing is becoming increasingly popular, and you need to adjust your budget accordingly. Things like Facebook Live and Snapchat have given consumers a chance to see more of companies and get to know them better. A bonus of having videos on your website is that when a customer watches a video, Google sees that as your website providing relevant information and puts you higher on search results.
AI / Chatbots
It is time to step back and let the computer do the work. Fielding customer questions take up a lot of time for small business and even larger one. Many firms are turning to chatbots and AI to screen customer questions that either answers them or pass them on to employees. Chatbots are able to recognize data and respond accurately. Chatbots can respond quicker than humans and still give personalized responses.
With advertisements wherever consumers look, they have become cynical to advertisements, especially ones that disrupt their user experience. Native advertisements blend into the website they are on allowing for more seamless advertising. Consumers are also more likely to share a native ad than a banner ad. With that being said, you still need to make sure the content is engaging and relevant to your audience.
With personal assistant devices on the rise, so too are voice searches. Devices like Alexa from Amazon or Siri from Apple are being used to search the web and do other things around the home. The problem for marketers is instead of the customer seeing a long list of results on Google, these devices only give a few or one. Therefore, you need to make sure you are adapting your SEO strategy for voice search.
With so much technology at their fingertip’s, consumers have short attention spans and need to be engaged by advertisements. The best way to keep them engaged is by making them an active participant in the advertisement. Augmented and Virtual Reality allows marketers to create these kinds of advertisements for customers to experience. Many stores are using AR and VR as a way to allow their customers to try out the product they are selling before buying it.
Inbound marketing’s cost-per-lead is cheaper than traditional media and is more personalized. Using the sales funnel, you are able to create advertisements that are tailored to your target audience and create engagement. Every stage of the sales funnel will have personalized content for different customers depending on what step they are on.