Digital Strategy Tips and Tricks
- October 7, 2018
- Business advice
When it comes to digital marketing things can get overwhelming, especially when you don’t know where to start. Here are a few tricks and tips to help get you and your Digital Advertising Agency on your way.
Step 1: Verify your information
With the web being the main source of information for consumers, it is important that all your details are correct on all the sites your business is listed. This includes making sure your hours or location are accurate and there are no inconsistencies amongst sources. If someone has a bad experience with your company due to false information, it can lead to loss of business. There are many tools you can use to help organize your multiple platforms such as HootSuite, HubSpot or Google Analytics.
Step 2: Have a strong website
First step to having a strong website is having a website. If you already have one, make sure it is updated and optimized to display on all screens. Next, add information about your business and its services or products. Now that you have a platform to connect with your customers, add a place to submit contact forms so you can have their information and get in touch with them. Some of the best website builders are Wix.com, Web.com, and GoDaddy. If you are looking for free options you can check out hibu, Site123, or SimpleSite.
Step 3: Create quality content
When it comes to content, consistency is key. If you are not keeping up with your website with new and relevant content your visitors will stop coming. Not only is good content important for keeping your visitors, but it also attracts new ones. You can also use the content you create for the website on your social platforms which can then easily be shared and discovered by readers.
Step 4: Engage
Social media gives you access to your clients wherever they are. It is important you take advantage of that by contacting and connecting with them. You can use social media to answer questions and address customer complaints, giving you a chance to fix any negative opinions of your business. This also gives you a chance to keep your current and potential customers informed and make sure you are not forgotten. Facebook, Twitter and Instagram are great platforms to connect with the community and keep up with marketing trends by keeping an eye on your competitors. Facebook can customize your reach so that you are not wasting your money advertising to those that aren’t your target audience.
Step 5: Utilize paid search
Once you are done setting up your website you can use paid search to get your site more reach. This allows you to get your website on the top of the list on relevant search engine results. Before setting one up makes sure you know what your goal is and what you are trying to get the visitors to do once they land on your website. For instance, a common goal is getting new subscribers or getting visitors to complete lead capture forms.
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