Marketing Technology

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To make sure your business is at the top you need to have cutting-edge technology on your side. As technology evolves, so do the wants and needs of the customers, and it’s your job to present your business as up to date and knowledgeable about those wants and needs.

A good illustration of this can be seen in a survey of 3,000 homebuyers presented in January of 2018 by Coldwell Banker Real Estate LLC and conducted by Harris Poll. This survey was about the use of technology in residential real estate sales.  This survey revealed that 77 percent of the respondents wanted a virtual reality home tour before ever visiting a home. The desire for this is easily understood. Having a virtual tour would save you time and money as the buyer. Finding a house is stressful enough without driving all over town. 84 percent said they would love to see video footage of homes before ever setting foot in them, and 62 percent said they would be more likely to pick a real estate agent who offered virtual reality home tours.

Apparently, technology is a leading factor in the buying and selling of products. As consumers get used to technology and its advantages they expect the business professionals of the world to use that technology too. In the survey mentioned above, 32 percent of those who responded said they had smart home technology in their home. In 2016, only 24 percent of home buyers used smart home technology.  This means there is a 33 percent year over year increase in the use of smart home products. With consumers using this technology on an everyday basis to be without it is to tell consumers you aren’t in touch with today’s world.

These virtual reality tours are a perfect opportunity for real estate agencies to provide internet marketing. Not only can it increase a realtor’s chance of gaining a client as shown in the survey above, but it will also save the realtor time by weeding out anyone who isn’t seriously interested in that specific house.

If you aren’t sure how to do this on your own, talking to digital marketing consultants or hiring at digital marketing agency is a great way to start. They can guide you through the process and help you become more in touch with clients. This includes businesses that aren’t in real estate but have trouble keeping up with the quick pace of technology. A digital marketing agency’s job is to stay in touch with such matters, so you don’t have to. Agencies look into what marketing trends are being used in the digital sphere, and what advertising techniques are the most effective.

Today instead of people judging a book by its cover, they’re judging a business by its website. That is why it is so important to maintain a sleek, sophisticated, and up to date webpage. If your page isn’t like this, potential buyers will most likely scroll down to the next site.



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