Author Archives: iBoss Advertising

What does the ‘emoji’ takeover mean for advertising?

Emojis are everywhere. They say what we cannot always put into words and have become a sort of universal language. With a new…
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Essentialism Could be the Answer to Avoiding Decision Fatigue

Leaders, faced with stressful and difficult decisions every single day, can easily fall victim to decision fatigue. It isn’t necessarily true that a…
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The Best Marketing Tool in the Digital Age

Being human, and letting customers know that we are, is one of the most important modern marketing tools a company can add to…
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Facebook Improves Instant Articles Ad Service

Publishers are experiencing success through Facebook’s Instant Article feature. Though many were at first unhappy with the feature’s performance, today publishers enrolled in…
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