Author Archives: iBoss Advertising

Play the Content Marketing Game like a Pro

Over the last few years, content marketing has become a powerful tool for many businesses, but some remain reluctant to get involved in…
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Muhammad Ali: A Boxing and Branding Champion

Muhammad Ali was so much more than a decorated fighter; he was a man who managed to create his own brand by remaining…
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Banner Ads are Here to Stay

One CEO told HuffPost how his company has helped increase companies’ access to banner ads, contributing to the continued relevance of banner ads…
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Millennial Marketing Requires Unconventional Techniques

Millennials have been known to defy standards of previous generations, and their responses to traditional advertising techniques are no exception. Thrillist Media and…
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