Author Archives: iBoss Advertising

What does the ‘emoji’ takeover mean for advertising?

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April 28, 2016
Emojis are everywhere. They say what we cannot always put into words and have become a sort of universal language. With a new…
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Essentialism Could be the Answer to Avoiding Decision Fatigue

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March 30, 2016
Leaders, faced with stressful and difficult decisions every single day, can easily fall victim to decision fatigue. It isn’t necessarily true that a…
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The Best Marketing Tool in the Digital Age

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March 15, 2016
Being human, and letting customers know that we are, is one of the most important modern marketing tools a company can add to…
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Facebook Improves Instant Articles Ad Service

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March 7, 2016
Publishers are experiencing success through Facebook’s Instant Article feature. Though many were at first unhappy with the feature’s performance, today publishers enrolled in…
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