Marriott

Marriott, one of the hospitality industry’s leaders in hotel management, desired an online display of their strategy to increase site sales, while utilizing their current customer base.

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. The following month saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

“iBoss Advertising has been the key element that has driven several successful web strategies for our group of companies. Their level of professionalism and strength of knowledge in developing our internet distribution initiatives has been outstanding.”