First Data consulted with iBoss on seeing a general slowdown in their organic traffic. Since they have a large online presence, including huge numbers of agent channels, they were extremely worried about duplicate content harming their performance and ranking.
We identified thousands of bad links pointed at the site by previous vendors which caused the Google penalty.
We worked with the First Data team to get these links removed and we were able to get the penalty revoked.
Our strategy shifted to include Offsite SEO when we quickly discovered that they were in fact under manual penalty.
We helped them launch a new content-production effort that provided real value and entertainment to their core audience.
This covered: Technical SEO, Strategic Content Production, and Copy
Editing of product pages. This quickly expanded to Offsite SEO.
A decline in organic visitors and traffic.
We educated the client about the differences in duplicate or highly similar content that is allowed for specifically with e-commerce sites like theirs. We carefully made test portions of their site available for crawl and monitored the results to ensure no duplicate content was reported. Once this approach proved successful, we rolled it out to the remaining huge portion of their site that had been “no-indexed”. Based on our Content & SEO Strategy, we created a huge number of content topics that would be valuable to First Data's customers and prospects, which they produced with a team of in-house writers. We also identified and rewrote a large number of high value product pages using default descriptions that were duplicated on other sites.
All-told, this campaign led to a thousand+ pages being indexed over the course of 6 months. In the first 6 months we increased their organic visits by 230%. Smashing any expectations the client had about what was attainable for their original target KPI’s. We are happily working together for a second term and continuing to see phenomenal results.
1000+ Pages Indexed
230% Traffic Increase
From The Client
“We have found working with iBoss Advertising to be a very positive experience. They were able to interpret our needs and taylor a program suited to our business objectives in a cost effective and efficient manner. Their efforts have proven effective in generating positive organic results within the markets that our firm is wanting to target. I have no reservations in recommending them for firms looking to increase their online organic presence.”
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