Re-organized existing campaigns into tightly-themed campaigns and ad
groups – We started with a small number of campaigns containing large ad
groups, each with expansive keyword lists, and finished with dozens of
concise campaigns. This gave us much better control of our budgets.
Added new standardized sets of ad copy and Sitelink extensions for
testing purposes – Continual testing allowed us to steadily improve
Created new landing pages and micro-sites to improve user experience –
Customizing a user’s on-site experience also allowed us to improve
Added new keywords and campaigns to expand search presence – We were
able to send more high quality users to MyComeUp's site by adding new
keywords and campaigns on a consistent basis.
Began advertising on new platforms, such as Bing Ads and Facebook Ads –
By expanding onto more Pay-per-Click platforms, we were able to drive
conversion volume up to much higher levels.
To increase PPC efficiency and significantly grow their online business through paid search.
We identified two main audiences to target with paid search keywords and landing pages, both of which showed a high intent to convert and would naturally fall further along the conversion funnel. The first audience contained users who were already familiar with MyComeUp. We created branded search campaigns with very direct ad copy and landing pages to target these users, which showed the highest intent to convert. Our messaging was concise with one call to action: sign up with MyComeUp today. The second audience contained users searching for startup communities. Users who searched precisely for entrepreneur and startup communities tended to convert quickly. We encouraged these users to learn more about MyComeUp in ad copy and featured their USP’s prominently on the corresponding landing pages.
Not only did we meet both of our primary objectives with this project, we surpassed them by large margins. We successfully took over a weak account with a lot of potential and revamped it according to a tailored strategy. With a detailed, customized approach and a significant overhaul of MyComeUp’s PPC campaigns, we were able to use the paid search medium successfully to help grow their business. In our 6 month span with MyComeUp we increased average monthly sign-ups by 323%, decreased the average cost per sign-up by 77%, and increased conversion rates by 68%.
323% User Increase
77% less CPA
68% Conv. Rate
From The Client
“We have been blown away by the quick and steady increase in traffic that iBoss Advertising has been able to achieve with our PPC networks. We literally went from no paid traffic to over 10,000 clicks in one month! The iBoss Advertising team is extremely knowledgeable, enthusiastic, and a pleasure to work with”