FedBizAccess

FedBizAccess, one of the leaders in government contracting, desired a PPC audit and online display of their strategy to increase site sales, while utilizing their current customer base.

Challenge

iBoss was contracted to improve FedBizAccess’ conversion quality while trimming CPA.

Solution

In order to achieve FedBizAccess goals, iBoss developed an overall strategy to reach higher-value customers. Tactics employed included: Making significant ad copy adjustments, including implementing clear calls-to-action, using dynamic keyword insertion, adding keywords to copy, and creating two distinct phrases within each ad (separated by a period) which allowed for ads to be shown in top 3 spots more easily. Quality score improvements aided by better CTR, keyword relevance, and strong account history – as a result, we saw better average positions for core non-branded phrases, leading to more conversions at a lower average cost.

Results

FedBizAccess lead quality improved dramatically. Even as the business shifts focus to new markets in the government contracting space, the iBoss approach adjusts, advising the client on new content and landing pages targeting the expanding audience of government contracting.

From The Client

“The iBoss PPC methodology was structured and comprehensive ensuring that all appropriate elements required for a successful PPC audit were considered and effectively executed. At the same time their approach was flexible enough to take into account the specific characteristics of our business so that activities could be adjusted where needed to optimize examining the appropriate fit between our company and the new government contracting systems being evaluated. While managing the process, the iBoss team displayed a high level of professionalism, attention, and effectiveness.”