Close to 40 percent of the world’s population uses a mobile device, and they use these devices often. The constant growth of mobile users means that mobile marketing techniques should be the focus for marketing experts hoping to stay relevant among an incredibly tech-savvy population. Marketing Land writer Aaron Strout pooled his marketing and mobile […]
Category: <span>Online marketing</span>
Marketing automation is the latest in business technology. But, newer doesn’t always mean better, even when it comes to technology. Before considering a new technology, like a marketing automation system, for your small business, ask yourself the following: Does my current technology do the same thing? What’s the learning curve? How much does it cost? […]
It comes as no surprise that advertising is increasingly shifting to digital spaces, threatening to render traditional advertising techniques obsolete. As time and technology continue to advance, keep up-to-date with the marketing trends of today and tomorrow with Nasdaq’s industry insights. By the end of this year, total international spending on advertising is expected to […]
New mobile gaming app Hemp Inc. is creating headlines for its innovation in creating a safe space for gamers, advertisers, and celebrities to engage and learn about legal marijuana. The video game encourages players to grow and sell weed, interact with celebrity marijuana advocates, and expand their marijuana empires. The game allows players to establish […]
Pokémon Go is taking cities over communities, big and small, across the world. The trend started within indie circles and slowly worked its way into the mainstream. As its augmented reality (AR) platform captivates players around the globe, how will developers capitalize on the opportunity to play off the game’s success? The Guardian asked a […]
GIFs are an easy way to get your point across and share a laugh with friends and family, but they can also be a great addition to a company’s digital marketing strategy. Just like friends and family, your target audience—clients and customers—find it easy to relate to GIFs, and might be more willing to engage with your […]
Over the last few years, content marketing has become a powerful tool for many businesses, but some remain reluctant to get involved in the fairly simple strategic marketing approach. SEO expert and Forbes writer Jayson DeMers attributes this aversion to three core reasons, all involving some sort of misunderstanding about content marketing. Many professionals believe […]
Emojis are everywhere. They say what we cannot always put into words and have become a sort of universal language. With a new trend comes brands lining up to dive into the fun. The world of emojis is no different. Dove, the body-care company, is one of those brands. Last year, Dove noticed that all […]
Publishers are experiencing success through Facebook’s Instant Article feature. Though many were at first unhappy with the feature’s performance, today publishers enrolled in the program say the Instant Articles generate the same amount of ad revenue per page view as their own websites and apps do. The program allows publishers to host content directly through […]
Written by: Michaella Radich A new year means a faster rate of change for content marketers. In an industry where consistency means a complacent audience, Forbes’ contributor and SEO expert, Jayson DeMers, lists the five developing technologies to watch out for in this year of content marketing. Virtual and Augmented Reality As videos become more […]
