Category: <span>Business advice</span>

Getting on board with the latest and greatest that technology has to offer for businesses can be a bit overwhelming. While you want to stay ahead of the trends, you don’t want to embrace and waste money on an idea that ends up being a fluke. One new market strategy that is proving to be […]

To make sure your business is at the top you need to have cutting-edge technology on your side. As technology evolves, so do the wants and needs of the customers, and it’s your job to present your business as up to date and knowledgeable about those wants and needs. A good illustration of this can […]

While digital marketing ventures in the United States can seem crowded at times, China presents an interesting opportunity for businesses willing to expand their portfolio. In an article originally written by Huileng Tan of CNBC, the potential and challenges associated with digital media in China are presented firsthand. Despite China being an economic giant compared […]

Leaders, faced with stressful and difficult decisions every single day, can easily fall victim to decision fatigue. It isn’t necessarily true that a strong leader will be able to “muscle through” decision after decision; at some point, the quality of choices made begins to deteriorate. Instead of letting stress and fatigue send you into a […]

Being human, and letting customers know that we are, is one of the most important modern marketing tools a company can add to its belt. It is so easy in today’s almost completely digital age to be overwhelmed at some point by the shear amount of time we are expected to spend using technology, to […]

Written by: Michaella Radich A new year means a faster rate of change for content marketers. In an industry where consistency means a complacent audience, Forbes’ contributor and SEO expert, Jayson DeMers, lists the five developing technologies to watch out for in this year of content marketing. Virtual and Augmented Reality As videos become more […]

Written by: Michaella Radich In the age of online apps and social media, consumers have very little patience for any sort of long-winded advertisement. Companies that target customers via the web are capitalizing on these micro windows of opportunity, by tailoring ads to what consumers are doing on their phones at particular times and in […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]