Category: <span>Brand development</span>

In today’s society, every business should have a marketing plan. It’s clear and concise, and it predicts your business’s future outcome. But since 2012, that has changed because of recent technology advances. So now, it’s every business should have a marketing and digital marketing strategy. However, some businesses don’t know where to start. They believe […]

Instagram is combining the best aspects of Snapchat and Periscope to bring to its users a revolutionary spin on video streaming and private messaging, with its latest creation: Instagram Live. The feature allows users to broadcast real-time videos to either all of a user’s following or individual followers. Live videos are meant to be played […]

New mobile gaming app Hemp Inc. is creating headlines for its innovation in creating a safe space for gamers, advertisers, and celebrities to engage and learn about legal marijuana. The video game encourages players to grow and sell weed, interact with celebrity marijuana advocates, and expand their marijuana empires. The game allows players to establish […]

Pokémon Go is taking cities over communities, big and small, across the world. The trend started within indie circles and slowly worked its way into the mainstream. As its augmented reality (AR) platform captivates players around the globe, how will developers capitalize on the opportunity to play off the game’s success? The Guardian asked a […]

Muhammad Ali was so much more than a decorated fighter; he was a man who managed to create his own brand by remaining firmly rooted in what he believed and giving voice to those without an outlet. In his own right, Ali was a marketing genius. By 1960, Muhammad Ali proved that he was the […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]