Emojis are everywhere. They say what we cannot always put into words and have become a sort of universal language. With a new trend comes brands lining up to dive into the fun. The world of emojis is no different. Dove, the body-care company, is one of those brands. Last year, Dove noticed that all […]
Leaders, faced with stressful and difficult decisions every single day, can easily fall victim to decision fatigue. It isn’t necessarily true that a strong leader will be able to “muscle through” decision after decision; at some point, the quality of choices made begins to deteriorate. Instead of letting stress and fatigue send you into a […]
Being human, and letting customers know that we are, is one of the most important modern marketing tools a company can add to its belt. It is so easy in today’s almost completely digital age to be overwhelmed at some point by the shear amount of time we are expected to spend using technology, to […]
Publishers are experiencing success through Facebook’s Instant Article feature. Though many were at first unhappy with the feature’s performance, today publishers enrolled in the program say the Instant Articles generate the same amount of ad revenue per page view as their own websites and apps do. The program allows publishers to host content directly through […]
Written by: Michaella Radich A new year means a faster rate of change for content marketers. In an industry where consistency means a complacent audience, Forbes’ contributor and SEO expert, Jayson DeMers, lists the five developing technologies to watch out for in this year of content marketing. Virtual and Augmented Reality As videos become more […]
Written by: Michaella Radich In the age of online apps and social media, consumers have very little patience for any sort of long-winded advertisement. Companies that target customers via the web are capitalizing on these micro windows of opportunity, by tailoring ads to what consumers are doing on their phones at particular times and in […]
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
