Marketing automation is the latest in business technology. But, newer doesn’t always mean better, even when it comes to technology. Before considering a new technology, like a marketing automation system, for your small business, ask yourself the following: Does my current technology do the same thing? What’s the learning curve? How much does it cost? […]
It comes as no surprise that advertising is increasingly shifting to digital spaces, threatening to render traditional advertising techniques obsolete. As time and technology continue to advance, keep up-to-date with the marketing trends of today and tomorrow with Nasdaq’s industry insights. By the end of this year, total international spending on advertising is expected to […]
Marketing trends seem to change on a daily basis, with new tactics like influencer marketing, brand advocates, and Facebook Live growing faster than ever this year. But, the fact remains that when it comes to marketing, everyone is doing it. The hard part is ensuring that your company is doing it well and that your […]
New mobile gaming app Hemp Inc. is creating headlines for its innovation in creating a safe space for gamers, advertisers, and celebrities to engage and learn about legal marijuana. The video game encourages players to grow and sell weed, interact with celebrity marijuana advocates, and expand their marijuana empires. The game allows players to establish […]
Pokémon Go is taking cities over communities, big and small, across the world. The trend started within indie circles and slowly worked its way into the mainstream. As its augmented reality (AR) platform captivates players around the globe, how will developers capitalize on the opportunity to play off the game’s success? The Guardian asked a […]
GIFs are an easy way to get your point across and share a laugh with friends and family, but they can also be a great addition to a company’s digital marketing strategy. Just like friends and family, your target audience—clients and customers—find it easy to relate to GIFs, and might be more willing to engage with your […]
Over the last few years, content marketing has become a powerful tool for many businesses, but some remain reluctant to get involved in the fairly simple strategic marketing approach. SEO expert and Forbes writer Jayson DeMers attributes this aversion to three core reasons, all involving some sort of misunderstanding about content marketing. Many professionals believe […]
Muhammad Ali was so much more than a decorated fighter; he was a man who managed to create his own brand by remaining firmly rooted in what he believed and giving voice to those without an outlet. In his own right, Ali was a marketing genius. By 1960, Muhammad Ali proved that he was the […]
One CEO told HuffPost how his company has helped increase companies’ access to banner ads, contributing to the continued relevance of banner ads in internet marketing. Gabriel Ciordas has been leading the team at Bannersnack, a professional banner creation app for designers and marketers, in their quest to create attractive, engaging, and interactive banner ads. […]
Millennials have been known to defy standards of previous generations, and their responses to traditional advertising techniques are no exception. Thrillist Media and other successful digital marketers shed some light on how to advertise to an “anti-advertising” generation. A lot of publishers think that content begins and ends on the screen, but to us it […]
