Digital marketing has seen a severe increase in 2017, and there are no signs of it slowing down in 2018. To stay ahead of the game, there are several marketing trends that one would be advised to think about. These five are a great place to start! Keep it Personal: Exposure to advertising is a […]
In today’s society, every business should have a marketing plan. It’s clear and concise, and it predicts your business’s future outcome. But since 2012, that has changed because of recent technology advances. So now, it’s every business should have a marketing and digital marketing strategy. However, some businesses don’t know where to start. They believe […]
In today’s society, every business should have a marketing plan. It’s clear and concise, and it predicts your business’s future outcome. But since 2012, that has changed because of recent technology advances. So now, it’s every business should have a marketing and digital marketing strategy. However, some businesses don’t know where to start. They believe […]
While digital marketing ventures in the United States can seem crowded at times, China presents an interesting opportunity for businesses willing to expand their portfolio. In an article originally written by Huileng Tan of CNBC, the potential and challenges associated with digital media in China are presented firsthand. Despite China being an economic giant compared […]
Public relations is a very important aspect in marketing a brand to both new and repeat customers. While the practice of public relations was once boldly defined, the recent development of digital media has made dramatic changes in the ways many industries approach interacting with the public at large. In an article originally produced by […]
Social media marketing has been a very popular practice for businesses in the present day, but a recent Temple study shows that businesses must find a proper balance in order to avoid negative results. In an article originally written by Noah Tahnen of The Temple News, the university study is presented to businesses who currently […]
While Snapchat has been one of the most popular and revolutionary social media platforms of the past few years, the company has recently been experiencing severe financial troubles. In an article originally written by Michael Wade of Fortune, Snapchat’s struggles on Wall Street send a clear sign to marketing professionals and investors everywhere. Despite being […]
Instagram is combining the best aspects of Snapchat and Periscope to bring to its users a revolutionary spin on video streaming and private messaging, with its latest creation: Instagram Live. The feature allows users to broadcast real-time videos to either all of a user’s following or individual followers. Live videos are meant to be played […]
Snapchat’s potential as a marketing tool is now being investigated. Facebook and Twitter have discovered that garnering Wall Street’s attention puts an enormous amount of pressure on the business. Snapchat may be the next in line, and CEO Evan Spiegel will have to face the challenges that come with it. Wall Street Journal Inc. reports […]
Close to 40 percent of the world’s population uses a mobile device, and they use these devices often. The constant growth of mobile users means that mobile marketing techniques should be the focus for marketing experts hoping to stay relevant among an incredibly tech-savvy population. Marketing Land writer Aaron Strout pooled his marketing and mobile […]
