Five Reasons You Need A Digital Marketing Strategy

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In todayā€™s society, every business should have a marketing plan. Itā€™s clear and concise, and it predicts your businessā€™s future outcome. But since 2012, that has changed because of recent technology advances. So now, itā€™s every business should have a marketing and digital marketing strategy.

However, some businesses donā€™t know where to start. They believe it will cost too much money or take too much time, when really, itā€™s the opposite. By taking the time to invest in strategies like search engines, social media, email marketing, and site design your business can flourish in the digital and real world.

Do You Have A Digital Marketing Strategy?
A poll taken in 2012, indicated that around two-thirds of businesses did not have a digital marketing plan. Now in 2017, that number has shrunk to 49% in the latest survey, and although that is still high, it means almost half of these businesses are digital with no strategy or plan whatsoever.

Now if you donā€™t have a strategy, here are 5 most common problems that could arise:

1. Youā€™re Directionless

Companies without a digital marketing strategy donā€™t have clear strategic goals for what they want to achieve online. They also donā€™t know how they would gain customers or build deeper relationships with existing ones. Basically, without goals you have no motivation to reach them.

2. You Wonā€™t Know Your Online Market Share

There is a lot of demand online and if your business doesnā€™t have a strategy, chances are you wonā€™t understand your online marketplace. You also wonā€™t understand the dynamic of the online space, for example, customer profile and behavior, competitors, or how to communicate online.

3. Existing and Startup Competitors Will Gain Market Share

If youā€™re not spending time online, building your market and planning goals then competitors will gain the upperhand. Also, they can steal customers from you because theyā€™ve gone digital and thatā€™s easy for consumers.

4. You Donā€™t Have Strong Online Value

The less time you spend offline, you wonā€™t have a strong online value. Therefore, new customers wonā€™t engage or you canā€™t gain loyal customers.

5. Youā€™re Not Optimizing

Every business should have a digital marketing strategy. There are so many ways to grow in your business by branching out online. Not only will you stay current in the market, but you will also create a digital footprint that will stay up forever.

Now some people donā€™t want to make that change, but itā€™s actually not that difficult at all. By spending time on your goals, and investing in a digital marketing strategy, your business can grow exponentially online and off.

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iBoss Advertising is a full-service digital marketing agency devoted to their clientā€™s online branding success. iBossā€™ passion is for the business ā€“ making businesses profitable and successful!

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