Author Archives: iBoss Advertising

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Instagram Live Videos Are Unlike Any Other Social Streaming Feature

Instagram is combining the best aspects of Snapchat and Periscope to bring to its users a revolutionary spin on video streaming and private…
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Three Big Advertising Questions Hanging Over a Snapchat IPO

Snapchat’s potential as a marketing tool is now being investigated. Facebook and Twitter have discovered that garnering Wall Street’s attention puts an enormous…
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Mobile Advertising to Evolve with Mobile Users

Close to 40 percent of the world’s population uses a mobile device, and they use these devices often. The constant growth of mobile…
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Does Your Business Need Marketing Automation?

Marketing automation is the latest in business technology. But, newer doesn’t always mean better, even when it comes to technology. Before considering a…
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Digital Advertising is #Trending Worldwide

It comes as no surprise that advertising is increasingly shifting to digital spaces, threatening to render traditional advertising techniques obsolete. As time and…
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How to Make Your Business Stand Out in an Over-Saturated Market

Marketing trends seem to change on a daily basis, with new tactics like influencer marketing, brand advocates, and Facebook Live growing faster than…
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Hemp Inc. Uses Technology to Convey a Positive Legalization Message

New mobile gaming app Hemp Inc. is creating headlines for its innovation in creating a safe space for gamers, advertisers, and celebrities to…
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What’s the future look like for Pokémon Go?

Pokémon Go is taking cities over communities, big and small, across the world. The trend started within indie circles and slowly worked its…
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Build GIFs into Your Digital Marketing Strategy

GIFs are an easy way to get your point across and share a laugh with friends and family, but they can also be a…
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Play the Content Marketing Game like a Pro

Over the last few years, content marketing has become a powerful tool for many businesses, but some remain reluctant to get involved in…
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