Author Archives: iBoss Advertising

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China Presents an Interesting Opportunity for Digital Media

While digital marketing ventures in the United States can seem crowded at times, China presents an interesting opportunity for businesses willing to expand…
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Digital Media and Its Impact on Public Relations

Public relations is a very important aspect in marketing a brand to both new and repeat customers. While the practice of public relations…
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Why Balance is Important in Social Media Marketing

Social media marketing has been a very popular practice for businesses in the present day, but a recent Temple study shows that businesses…
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Snapchat’s Struggles Send a Clear Sign to the Marketing Industry

While Snapchat has been one of the most popular and revolutionary social media platforms of the past few years, the company has recently…
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Instagram Live Videos Are Unlike Any Other Social Streaming Feature

Instagram is combining the best aspects of Snapchat and Periscope to bring to its users a revolutionary spin on video streaming and private…
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Three Big Advertising Questions Hanging Over a Snapchat IPO

Snapchat’s potential as a marketing tool is now being investigated. Facebook and Twitter have discovered that garnering Wall Street’s attention puts an enormous…
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Mobile Advertising to Evolve with Mobile Users

Close to 40 percent of the world’s population uses a mobile device, and they use these devices often. The constant growth of mobile…
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Does Your Business Need Marketing Automation?

Marketing automation is the latest in business technology. But, newer doesn’t always mean better, even when it comes to technology. Before considering a…
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Digital Advertising is #Trending Worldwide

It comes as no surprise that advertising is increasingly shifting to digital spaces, threatening to render traditional advertising techniques obsolete. As time and…
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How to Make Your Business Stand Out in an Over-Saturated Market

Marketing trends seem to change on a daily basis, with new tactics like influencer marketing, brand advocates, and Facebook Live growing faster than…
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